Four-Second Attention Span: Modern Marketing for Advancement

Attention spans keep getting shorter, and it’s harder than ever to catch your donors’ eye. You want to be more strategic with your social media, texting, and overall marketing, but how do you know what will actually work? The best place to start is with the strategies St. Francis High School has already tested and proven with a small team.
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This session is for advancement teams that want to increase engagement by improving their marketing and social media strategy. You’ll learn:

• How Tim Murphy, Director of Advancement at St. Francis, turned a recent graduate studying digital marketing into the engine behind the school’s social media.
• The changes that more than doubled St. Francis’s Instagram views in a year, from short-form video built for mobile to tracking which posts drive clicks.
• What Holman Gao, CEO and Founder of Boost My School, sees in national trends around participation, email fatigue, and texting, and how schools are cutting through the noise.
• How to build a multi-layered communication plan and get your parents, alumni, and community sharing your giving day in their own networks.

Wednesday, November 11th

2:00 pm ET / 11:00 am PT